Animated explainer video company in India
Which one is better between you-tube and Facebook, nowadays for video marketing?
Today’s era is the era of internet. Everything you need is just clicks away.
If you want to book your tickets (train, bus, theatre etc.), you no longer need to stand in long queue and wait for your turn. Just go to the website and make the payments online and you are done. Want to shop things for daily needs? Not a problem, just go to various shopping sites and shop whatever you wanna shop. The products will be delivered right at your doorsteps. Feeling bored, but can’t go to your friends? Open various social networking websites and start chatting with your friends. Want to learn something new. You can find several tutorial videos flowing on the internet which can help you learn every single aspect of the topic of your interest. Even you can select your perfect match through internet. Animated explainer video company in India.
Simply, the internet has taken the world by storm!
Another boon of internet is Digital Marketing. Digital Marketing is the digital way of promoting or advertising your product or services in front of the public. Digital marketing has several aspects like social media marketing, which involves the promotion of your product or service through the use of social media platforms like twitter, facebook, instagram etc. Another aspect known as E-mail Marketing, which involves gathering the e-mail addresses of the people and then spamming their products or services to the users through their e-mail addresses.
Animated explainer video company in India
One important aspect of Digital Marketing is Explainer videos. An explainer video is the one which is used to introduce your product or service in the market. Now you don’t need to visit places in order to promote or advertise your product. This process needed a lot of people and company had to make a huge investment for advertisements. This method was unfavorable in two senses- firstly, it was time consuming process and secondly, this method was costly as many people were involved in this process. But with the development of an explainer video, things have been changed. Just Launch an explainer video and spam it through various social media platforms and you are done.
Now, companies or organizations use explainer videos to promote their products or services and spread positive vibes in the market. This is seen as a favorable step towards marketing and advertisement as people don’t have enough time to read the long and boring documentations about the products or services. They will feel a burden if you will give them a long textual format to know about anything. This practice was uprooted with the introduction of explainer videos.
Explainer videos explain the ideas or business plans in an entertaining and engaging way. Different techniques can be applied in order to make them more appealing. We can adopt many techniques like 2 dimensional, 2.5 dimensional, 3 dimensional, stop motion technique, live motion videos, whiteboard technique etc. We can enhance them further by using high quality graphics and embedding special effects in our videos. These videos are made such that they can grab the attention of their viewers throughout their running time. This is the reason why explainer videos are considered to be capable enough to change the mindset of the viewers about any product.
Now coming to the answer that which platform will be suitable if we have to make a choice, then I would say that both the platforms have their own pros and cons. But if we see just from the total number of target audience point of view, then the suggestion will definitely be Facebook. Facebook has a total of 1.94 billion users. The number of youtubers is comparatively less, which is nearly 1.3 billion.
More the target audience, more the benefit of the company as the video reaches out to more people. So, from this point of view, we can say that the Facebook is better option than Youtube, if we have to make choice between the two. Animated explainer video company in India.
